Stories

Retail spaces are increasingly becoming venues for experiential and educational entertainment, a sector that is quietly surpassing traditional entertainment in consumer spending. Learn how consumers are more inclined to spend on engaging, interactive experiences like 'edutainment'. The growing success of the cooking class industry serves as a testament to this trend, showing a shift in consumer preferences towards experiences over traditional product purchases. Retailers can tap into this trend by transforming their spaces into hubs for memorable experiences, opening new revenue channels in the retail sector.

Guidance for designing websites that focus on booked retail experiences. Keep the booking process simple, highlight the benefits of experiences, showcase customer feedback, use high-quality visuals and multimedia, and making it easy to share and promote experiences.